and wal-mart is not the only american treasure on their hit list. >> if you love twinkies, sorry, brace yourself for this one. >> jon: let me stop you right there. (laughter) if you love twinkies you are probably already used to being told to brace yourself for bad news. (laughter) only usually it's from a guy who looks like this. (laughter) but, all right. continue. >> if you love twinkies, sorry, brace yourself for this one. time has run out for america's iconic baking company. >> after 82 years, hostess is shutting down following a bankruptcy filing. >> no more twinkies, no more ho-hoes, no more sno balls. >> jon: no more ring dings, no more ding-dongs, no more dong rings. (laughter and applause) oh, my god, that's not cream. (audience reacts) hostess will -- it's jelly.